I'm not your bookkeeper. I'm the CFO who reads your numbers like a job.
Where I came from
Visionary Fractional CFO & Growth Strategist with over 30 years of elite financial leadership and business ownership across the electrical, HVAC, and plumbing trades, with a dominant specialization in electrical contracting. A proven corporate turnaround expert who has saved multiple trade businesses from the brink of insolvency by engineering high-yield financial structures. Expert in advanced job costing, construction ERP integrations, and operational process design. Leveraging decades of hard-earned field and financial data to help contractors eliminate profit leaks, scale sustainably, and shield their businesses from catastrophic financial pitfalls.
Why I built RDH
I built this practice to help other electrical, HVAC, and plumbing contractors mitigate costly financial mistakes before they happen.
Early in my career as a business owner, I had to learn the hard way. I didn't have a seasoned financial strategist in my corner to warn me about hidden margin fade, broken bidding models, or cash flow traps. I frequently found myself wishing I had access to that kind of specialized help years ago.
You do not have to learn those painful lessons on your own. My mission is to put my 30+ years of hard-earned experience to work for you. Together, we will protect your hard-earned profits, build efficient processes, and safeguard your company from devastating financial missteps.
Why AI-driven pricing
Reacting to market shifts after you’ve already signed a contract is a recipe for margin fade. For years, I’ve watched electrical contractors price jobs purely by gut feeling, only to get burned later by sudden spikes in wire and material costs.
I integrate AI models into your estimating process to replace that guesswork with hard data. In fact, I recently helped a shop implement these tools to reprice their upcoming pipeline—adding real money straight back to their bottom line before the tools even hit the field. This technology analyzes supply chain trends to predict price hikes before they hit your invoices, ensuring every estimate you submit aggressively protects your profit.
What I believe.
Trade companies don't fail from lack of revenue. They fail from lack of clarity - and pricing is the clearest problem most owners don't realize they can solve.
WHAT I ACTUALLY DO ALL DAY.
Open your P&L and find where the money's actually leaking.
Rebuild job costing from the burden up - real margin by tech, service line, and job type.
Run your pricing through the model and tell you exactly what to move, and by how much.
Build the 13-week cash forecast so February stops being a surprise.
Tell you straight whether that 4x offer is worth taking.