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The problem this solves
Most HVAC, plumbing, and electrical contractors price their work three ways:
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"It's what we charged last year, plus a little."
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"It's what the competitor across town charges."
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"It's what the flat-rate book says - and we haven't updated the book in two years."
None of these are pricing strategies. They're pricing habits. And in an industry where materials, labor burden, and customer expectations have all moved in the last 24 months, those habits are quietly bleeding 5-9 points of gross margin every month.
Why this works across all three trades
Some owners ask: "Is this really built for my trade specifically?"
The answer is yes — and here's why. HVAC, plumbing, and electrical service work shares the same underlying pricing dynamics: a dispatched tech, a burdened labor rate, a parts markup, a close rate that varies by price point, and customer elasticity that shifts by segment and geography. Those dynamics are what the model actually analyzes.
What differs across the three trades is service line composition — HVAC has memberships and
seasonal peaks, plumbing has drain calls and repipes, electrical has panel upgrades and
generator work. The model reads whatever service lines your data contains and analyzes each
on its own terms. If you run all three trades under one roof, that's exactly the shop RDH is built for.
How RDH's AI pricing analysis works
Data extraction.
1
We pull 12–24 months of your historical job data — quotes, closes, losses, jobs completed, invoiced amounts, gross margin per job, customer info, technician, lead source, service line. We work natively with ServiceTitan, FieldEdge, Housecall Pro, and most other field service platforms.
2
Model analysis.
Your data runs through models built for service-trade economics. They look at close rate as a function of price across customer segment, geography, technician, season, service line, and lead source. They surface elasticity — the relationship between how much you charge and how
often you win — at a level no spreadsheet can produce.
3
Recommendations.
You get a specific, prioritized list of pricing moves. Not "raise prices."; Not "increase margin."; Something like: "Raise your standard residential HVAC service call from $X to $Y — model predicts a 1.8% drop in close rate and a 12% increase in service-call gross profit. Leave your commercial plumbing T&M rate where it is — it's already at the elasticity ceiling."
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Implementation + follow-up.
We help you sequence the changes (which prices to move first), brief your CSRs and techs on how to communicate them, and come back at 30 and 60 days to measure realized margin impact against the model.
What you'll actually see.
Examples of the kinds of findings RDH's pricing analysis surfaces:
"Your residential HVAC service call is 11% below regional median — and your close rate on those calls is 78%. Model says you can raise to median with a predicted close rate of 73%.
Net gross-profit impact: +$X/year.
"
"Your plumbing drain-call flat rate is 8% above where the elasticity curve tops out — you're losing volume without adding margin.
Recommend a $Y reduction with an expected close-rate lift.
"
"You're winning 91% of electrical panel upgrades in [zip code cluster]. That's too high — you're underpriced.
Model says raise 8% with no meaningful close-rate impact.
"
"Tech #1 is closing at 88% on diagnostic calls and tech #2 at 54%. The gap is pricing communication, not skill.
Training opportunity worth $Y/year.
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Standalone project
Bundled with Fractional CFO
Discovery call is free. Fee is quoted after we understand your data environment and job volume.
6-8 weeks, fixed fee. Full study, recommendations, implementation roadmap, 60-day follow-up. Great as a first engagement to see how we work.
Included at a reduced rate as part of an ongoing CFO retainer. Pricing gets re-analyzed annually as part of the engagement.